America's beverage companies committed to cut calories in schools over three years — and we're already delivering.
Progress Report
There has been a 58 percent cut in calories from beverages shipped to schools across America thanks to the beverage industry's progress.
This is just one of the findings contained in The School Beverage Guidelines Progress Report 2007-2008, which the beverage industry published as the second annual report on implementation of the guidelines. The data measurement and statistics in the report were prepared by Keybridge Research LLC, a Washington, D.C.-based economic analysis and public policy research firm, under the direction of Dr. Robert Wescott.
Moving Forward
We're capping calories, reducing portion sizes and offering a range of nutritious beverage options. We are reformulating products, developing new packaging, retrofitting machines, training company employees on making the transition at schools in their areas, and working with schools and school districts to change the product mix.
The transition is time-consuming. But we are committed to making changes in more than 123,000 schools and thousands of school districts throughout the country. And we are on track for full compliance next year.
Additional Information
Download a Windows Media Player (.wmv) or Quicktime (.mov) video of the School Beverage Guidelines Progress Report 2007-2008 News Conference, which featured Dr. Tim Gardner, president, American Heart Association and co-lead, Alliance for a Healthier Generation; Susan K. Neely, president and CEO, American Beverage Association; and Former President Bill Clinton, co-lead, Alliance for a Healthier Generation. You can also read the transcript of the news conference.
View the Progress Report: School Beverage Guidelines 2007-2008. You can also view a fact sheet on the Progress Report (All files open as a .pdf).
For more specifics on the mission and implementation goals for the guidelines, download a .pdf of the Memorandum of Understanding (MOU) and the MOU Amendment.
For additional information about the guidelines, visit Research and Frequently Asked Questions.